The Pioneer Federal Credit Union FIATĀ® 500L Contest

Pioneer Federal Credit Union has picked a winner for the FIAT® 500L Contest!

In celebration of moving forward to Boise Pioneer FCU treated one lucky person to a 2014 FIAT® 500L!

PFCU’s Penny attended numerous events throughout Southern Idaho, spreading the word about our new Broadway branch that will be opening January 2015. Over the last four months Penny poised for several photos, which potential winners uploaded to PFCU’s social media pages.


PFCU randomly selected 8 semi-finalist who gathered on November 20th, 2014 for a private celebration where one of the eight would walk away as the winner of a 2014 FIAT® 500L! All eight semi-finalist gathered at the Boise State University's Stueckle Sky Center with their families, Pioneer FCU’s senior management team and Executive Board. After a bit of socializing each finalist selected what they hoped to be the FIAT® key that would start Penny. Five semi-finalist tried their keys before Chad Silvernail of Caldwell had his chance. Chad’s key was the lucky key! Chad and his family are the proud new owners of Penny! Congratulations to Chad and his family!


Click here to watch the winning moment